We take the view that each component is equally important but recognize that some must be developed before others. How can you instill the right culture for your organization without a strong and clearly defined brand that will shape it? And how can the infrastructure of your association have the data integrity necessary to be organized and effective without the right management software system that is best suited for your goals? An affordable investment in a user friendly, diverse system with the ability to automate multiple functions will save you two precious resources – time and money – streamlining your administrative overhead.
Membership Development is all about building and maintaining a dynamic community of citizen members. It’s about making the best use of vertical and horizontal relationships within the association that form alliances and integral connections where members requite the value they receive and become the biggest advocates and supporters. A community of purposeful connections, cohesive, aligned, and fully engaged by inspired communications that facilitates involvement and a long term commitment. Engagement is key – making use of the right communications channels and diverse connective technologies, being responsive to member needs, and finding ways to build value and incentives.
UniSource provides a consultative approach with practical ideas and support to help establish the infrastructure your association needs for membership stability and growth. We will seek the most cost effective strategies based on your budget and goals, and help outline a plan with specific processes and actions for each of the different stages of Membership Development. From recruitment to renewal, the following three segmented areas function together to form a trinity for success:
- Membership Management
- Organic Marketing
- Community Engagement
“Unity is strength…when there is teamwork and collaboration, wonderful things can be achieved.” – Mattie Stepanek